Does the word “purpose” when it comes anywhere near advertising make you yawn and roll your eyes? 

Are you terrified of putting a foot wrong when it comes to advertising around a cause? Scared off by accusations of “purpose-washing” and virtue signalling?

There’s been a hefty backlash against brands jumping on a purpose bandwagon and making little impact to the issues they claim to support. 

But does that mean brands should step back - or step up?

Hear from a team at the start of a fight-led journey, wanting to get it right and bring lived experience to the mainstream screen.

Campaign’s, creativity and culture editor Gurjit Degun quizzes the creative minds from Reckitt and Havas who were behind Vanish’s Me, My Autism & I campaign.

Claim your place now to hear the story behind the making of the evocative docudrama which claims to have broken new ground in advertising, and sparked a national conversation around autism on a deeper and wider level than ever before.